Design, manage, and grow your practice with confidence

Follow a proven process that blends every aspect of a successful patient-focused practice.

Develop six essential areas for fulfilling Monday mornings, profitable financial reports, and practice value that helps fund your dreams.
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Do you...

  • Work hard...

    but feel like there's not much to show for it at the end of the month?

  • Look at your financial reports...

    but you don't know your key overhead metrics

  • Stay busy...

    but you can't explain each business process to a new employee?

  • Enroll in CE

    but you don't have a clear plan that aligns with your goals?

  • Show up to work...

    but you're not crystal clear on the kind of practice you want?

CEO PRO helps you create the practice of your dreams.

Dentistry faces a complex and competitive environment, and dentists must find a way to stand out, increase profits, and minimize stress. The CEO PRO curriculum offers busy clinicians an efficient way to become better managers and entrepreneurs with more joy, higher profits, and exceptional brand power.
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The CEO PRO journey will elevate your practice by helping you…


  1. Design Your Life and Practice Plan

Produce a value-driven Vivid Vision through and foundational strategy that will propel your practice forward.


  1. Organize Your Practice: Organizational Chart and Systems

Create role-driven organizational chart and 30+ core management systems that create a turn-key model that’s the secret behind today’s most successful businesses.


  1. Tell Your Story: Branding and Marketing

Map out a multi-platform external and internal marketing strategy that aligns with the patient journey and correlates to key practice health metrics.


  1. Develop Financial Intelligence

Understand P&L reports with customized overhead spreadsheets designed for profitability, followed by escrowing, budgeting, and incremental gain analysis to fund your dreams.


  1. Enhance Culture and Teamwork

Build a culture that attracts exceptional team members and supports your family of patients with exercises, actionable ideas, and activities.


  1. Map Technology, CE, and Growth Strategy

Align decisions and your future path with your vision, finances, and organization to maximize your ROI and fulfill your Vivid Vision.

Enroll in CEO PRO today and start the journey to excellence.

Let the adventure begin

Interactive, Instructor-led Coursework

Enjoy guided coursework designed to clarify your vision and move your practice down the path to profitability and fulfillment. Plus, includes 1-hour monthly coaching call, unlimited email support, and bonus materials. Excellent for busy clinicians who need efficiency and accountability.

Find Out More! Book a Call.

What can you expect from CEO PRO?

  • A clear process to develop a Vivid Vision that’s specific, actionable, and resourceful for you and your entire team.

  • A downloadable tool and guide to create a task-based organizational structure that instantly eliminates frustration and boosts teamwork.

  • Support building 26+ team-generated systems with templates, samples, and feedback as you create a model practice.

  • A fundamental financial analysis system to break down your P&L reports with customized targets for overhead, breakeven, solvency, and additional ROI.

  • A simple escrowing system to build solvency and accelerate your financial goals.

  • Actionable exercises and tools to build a strong culture and foster teamwork that patients and staff members love.

  • Guidance to develop a growth strategy that integrates CE, technology, and targeted growth.

  • Next-level awareness about today’s multi-level marketing strategies to help you acquire the right patients with excellent ROI.

  • Educational modules in time-efficient visual narrations narrated by Dr. Greg Grillo.

  • A CEO mindset that develops strategy, fosters teamwork, and grows your practice with intention for maximum profitability and future value.

Course curriculum

    1. The Dental CEO: A Business Overview

    1. The Vivid Vision Process

    2. 4 Steps to Create Your Vivid Vision

    3. Making Vivid Vision Live

    1. Organizational Strategy

    2. How Organized is Your Practice?

    3. Functional Org Charting

    4. What Does Your Organizational Structure Look Like?

    5. Customized Systems

    1. Financial Intelligence Overview

    2. Customized Overhead Targeting

    3. Escrowing for Solvency

    4. Fee Setting & Analysis

    5. Budgeting

    6. KPI Tracking

    1. SMART SYSTEMS: New Patient Experience System

    2. SMART SYSTEMS: Financial Policy and Arrangements

    3. SMART SYSTEMS: Design a Recare System that Works

    4. SMART SYSTEMS: Morning Huddle

    5. SMART SYSTEMS: Appointment Scheduling

    6. SMART SYSTEMS: Phone Control

    7. SMART SYSTEMS: Staff Meeting

    8. SMART SYSTEMS: Collections Management

    9. SMART SYSTEMS: Budgeting

    10. SMART SYSTEMS: Escrowing

    11. SMART SYSTEMS: Fee Setting

    12. SMART SYSTEMS: Accounts Payable

    13. SMART SYSTEMS: Accounts Receivable

    14. SMART SYSTEMS: Cash Management

    15. SMART SYSTEMS: Dental Supplies Expense

    16. SMART SYSTEMS: Laboratory Expense

    17. SMART SYSTEMS: Administrative Services Expenses

    18. SMART SYSTEMS: Marketing Expense

    19. SMART SYSTEMS: Bonus Systems for Dental Teams

    1. Part 1: Impact and Effect of Practice Culture

    2. Part 2: Culture Models and Analysis

    3. Part 3: 5 Steps to Build Culture

Meet Your Instructors

Chief Vision Officer, Method Pro Greg Grillo, DDS

Dr. Greg Grillo brings 27 years of experience to dental entrepreneurs with an unmatched background across the profession. After serving as a U.S. Navy Dental Officer until 1999, he entered private practice and invested heavily in business development education and the patient experience. After tripling practice production and lowering overhead to 49%, he designed an exit plan as demand grew for his unique expertise. He’s served as the content director for an Inc. 5000 dental software company, and a strategist for independent dentists and DSOs, vendors, manufacturers, and developers across the globe. As Chief Vision Officer at Method Pro, he brings clients exceptional, empathetic guidance on every aspect of dental ownership. Dr. Greg is passionate about helping dentists design a practice that’s fulfilling, profitable, and full of possibilities.

Director, Practice Enhanced Lori Kester

Lori Kester has over 30 years of experience in the dental industry as a dental hygienist, specialty practice manager, and certified practice management software trainer. Lori joined the Method Pro team to provide a deeper level of insight into marketing efforts and strategy development for dental practice growth. She directs the Practice Enhanced department which focuses on internal practice management systems design and performance, team education, and the implementation of customized operational workflows. A creator and presenter of multiple accredited continuing education courses on topics ranging from clinical hygiene practice to practice management software, she’s coached many of the nation’s elite-level practice managers to measurable success. Ultimately, she’s on a mission to help dental teams grow, thrive, and prosper.

CEO, Method Pro Kevin White

Kevin is widely active with many local and state dental associations, and he’s helped many dental practices grow their brands and profits. Dental entrepreneurs admire him for being an effective communicator and a strategic planner with exceptional organizational skills. Kevin has the right METHOD for training diverse teams on the effective importance of systems and technology required to create more efficient business environments. He is also a PRO in dental administrative systems, internal and external marketing, and strategic planning. Kevin offers dental offices the right tools to achieve lasting success. In a world of “adapt or die,” he helps practices of every size shift their strategies to think the way patients do in today’s competitive digital world. Kevin loves connecting dental practices to their local communities and bringing a holistic approach to practice growth.

Are you ready to grow?

We recognize that every practice is unique and deserves to author its own story. What’s your next chapter?

Schedule a Discovery Call